The Project:
I propose a tennis space that will be an added on to Will to Win tennis court in Hyde Park. This space will encourage girls that live in London to talk about and increase the entry-level participation to tennis. This will be in partnership with ASOS, as part of a new campaign to build up an authentic personal connection with their consumers and advertise their brand, but at the same time work on two big issues fitness and loneliness.
1. PDF Asos Tennis Club Proposal
2. Walk through 3D space video
Key things I learnt:
- Time management and self-direction / This project was an 8 week project as I started back in Easter holidays, I really learnt how to task, priorities and keep to schedules as the project was so big. The whole project was broken down into 3 main big areas which were 3D drawing, art directed photoshoot and branding. This really meant that how big and important the project was that I really needed to keep on top of things.
- 3D drawing / I learnt how to use Sketch-up and the basics of Vray. I also learnt the workflow of how to build digital 3D products.
- Art Direction and organisation / I learnt how to art direct shoots that have lots of variables to them, I learnt that you can never have too much time to put these types of shoots together, as there are lots of things to plan from models, photographers, locations, weather etc. and a lot of thing can go wrong which are outside of your hands like weather.
- Research / I learnt that you can never have too much research to understand what the target audience needs and wants are, as projects need to meet them so that they can be interactive with and successful. I also learnt that it is key to talk to professionals in the industry for advice as they know the area inside out.
- Interior Design / I started learning about inter design elements when building the 3D space.
Opportunities I had with professionals:
1. I spoke with a professional female tennis coach about a whole wide range of topics like to tennis, especial why there is such a big decrease of girls playing.
2. I spoke to the CEO of Will to Win Tennis courts about increasing girls to play tennis.
3. I spoke to Sait Aymes owners about their business.
How will the project affect your future career:
I want to to go into retail design. I am interested how space can change people behaviour and attitudes towards things. This project will affect my future as you need to have a knowledge about 3D drawings. This project was a stepping stone project, it allowed me to start learning the basic of 3D design so I can hopefully go into two areas after this project which will be Cinema 4d and 3D printing with the 3D drawing skills I have obtained. The project also allowed me to practice using all of my skills that I have picked up over my degree to build a full 360 project, which I can show in my portfolio and the skills I will definitely use for my future career.
Evaluation of FMP ( Last blog post)- http://lilimxprice.blogspot.co.uk/2018/05/fmp-section-5-final-outcome-evaluation.html
