EVALUATION OF THE WHOLE PROJECT:
This project has been the most challenging project that I have ever completed in my life. I didn't play it safe and I really struggled in some areas like rendering. This project allowed me to use every skill that I have developed over my creative degree from branding, editorial, art direction, photography illustration. At the same time, I was able to learn and go into a new field 3D design that I had never experienced. I am really happy with how this project ended up, as I feel that I really tested me.
Strength:
I think a massive strength of this project was the amount of research that I carried out at the start of the project and then throughout the duration of the project. Researching at the start gave me a really strong understanding of the tennis world, what was working successfully what was not, this allowed me to identify a gap in the market and area that I could improve, which happen to be that there is a massive decrease with the number of girls playing tennis. I then also researched around the tennis and looked at the target audience and their attitudes and what was working and what was not. After really understanding the topic and the target audience I was able to analyse all the secondhand and firsthand research to come up with an interesting, unique idea that solved a problem and could work in the real world.
I think another strength of this project was that it allowed me to develop an independent and professional working practice, this ranged from learning to be very self-directed, putting together long-term timetables and short-term tasks to complete the project and talking with professional people about the project such as the CEO of Will to Win and a tennis coach. This allowed my project to be more realistic and these skills that I picked up here, I can use in future projects.
Weakness:
I am disappointed with how my lack of technical ability in 3D drawing held me back with workflow and execution of my idea. This meant that my project was very slow, as I was learning the software and how to draw in 3D. It also meant that the finished product is not exactly how I wanted it to look, which was a realistic render of the space. My skill was strong enough however to convey the idea that I wanted but if I was to do this project again I would have started more basic with rendering and kept working with it, but I didn't have time. I would have also started with 3D drawing a lot sooner. However, I am really pleased with how much I learnt on this process of 3D drawing and I can really see how this skill can benefit my professional practice in new projects.
Overall I am really happy with how this project turned out, I think that the PDF presentation and video were really clear and simple to communicate the idea of the project in a clear and simple way that a person could understand how the idea could work in real life.
