( See my reflection and analysis of images on a couple of slides below)
( See my reflection and analysis of images on a couple of slides below)
( See my reflection and analysis of images on a couple of slides below)
( See my reflection and analysis of images on a couple of slides below)
( See my reflection and analysis of images on a couple of slides below)
- These images show how sports garments can be made elegant, fashionable and girly.
- I want to try and get the same tone of voice and carry it out throughout the whole game of tennis.
- The tennis skirt being a big trend proves that with the correct tone of voice it could be big.
- I wrote a sperate blog post on Wes Anderson to analysis his work more.
- I find love how spaces can give people a different way of thinking.
- I love the use of clours used.
- The fact that space and furniture work seamlessly together.
- How the space tone of voice is vintage
- Interested in the colours used and the angles within these illustrations.
- Very different take on swimming pool, showing how space is designed can transform how people interact and engage with it.
- Looked at the angles and feel that concrete portray
- The website feels corporate, formal and boring, it is not going to connect with the target audience I am looking at.
- Will to win tennis courts are really lovely in person, however on the website it doesn't match the space. The website is very poorly designed.
- This website is well designed but very corporate, serious and masculine, this again is not going to inspire many girls to pick up a racket and play.
- This website is a very poorly designed website, from the use of clours and images used, it will not make girls excited to pick up a racket and play.
- The Tennis space is very functional, however again it is not going to get many of the target audience I am trying to get play wanting too.
- Wide audience and leading online retailer.
- There current style is street, however, that only a segment of their audience that they are targetting, they have brands such as Needle and Thread which is high-end dress, meaning there is an audience that is girly and into luxury feel, which they are not catering too yet and if they don't build a stronger connection with them they could lose them to other competitors like Selfridges.
- They have a very strong style and target audience, so I don't think that this would be the best brand to work with for this project.
I think that there was a wide range of research sources that I looked into. I think that a big strength was that I had done my dissertation on the future of retail, this allowed me to think from a strategic way as well as a creative way when formulating up the idea. It also allowed me to approach every item I looked at in an analytical way.
Another strength of my research was heading down to a tennis court and talking with the students and tennis coaches really allowed me to understand what the needs and wants where and what thing this idea could do to highlight the best part of the game and which part where the weakness that I could think up logical ways of solving like tennis clubs not being a place where they want to spend a lot of time in. This definitely had a big impact on when I was refining down the idea, I analsied all the reseach of the ideas and topics that were talked about, to make sure that ideas I was thinking about would excite and meet the target audience, such as Jess the tennis coach mentioned that she loved tracking her progress and being slightly competitive to react to this I am going to design pretty score cards that you can write the game score down, so that people can keep track of their progress and stick the score cards up on your wall and take photos of them to share progress and sucess.
However, I think If I was to do this section of the project again I would have liked to talk to more people, in practical girls who used to play sports and dropped out, girls that don't to any excise and girls that do excise but not game sports. This I think would have allowed me to have a greater understanding of the whole target audience and really understand a wider range of needs and wants, this could have meant that my refined Idea could have met a wider range of people.
