- I like the use of bold simple colours used.
- I like the typeface chosen, they look elegant and look luxury
- I like the look of the texture of the papers used, they look slightly rustic.
- I love the colours used here, they are brighter and more playful.
- I also love how the patterns are used to give it more of a morden feel.
- After reflecting I think that these colours here are too dark, I will take another look at colours later on.
- I thought that this looked to serious and it was boring
- I started with some fun bright patterns.
Development of water bottles with new updated patterns.
Evaluation of Section
I felt that in this section I had good subject knowledge & technical competence in branding and paper goods. I also understood the workflow. All of these elements combined allowed me to complete the branding in 1 week and a half as I was able to use Illustrator and InDesign without having to learn it like other areas of the project. I think that the presentation of the items that I designed in this section was clear in my final presentation, however, in my photos of inside the member pack I still find it so hard to get a nice crisp white paper clour in the photo. I think that this was the area that I didn't push my skills and experiment new ones, but I did push my style and experiment with brighter colours and patterns, to give the tone of voice a more playful and engaging one that the target audience could connect too. Overall I am really happy with how the branding turned out and how I applied it to lots of different relevant area throughout the 3D space, like the tennis ball tubes.
